Really. It's fun.

Building your brand can be daunting—even exhausting—and I'm here to change that.

Unless you know someone who will help you build your brand from inside a fort made of gelatin deserts, working with me is the most fun you'll have crafting a logo, whipping up some killer copy, or spiffing up that website of yours. I make it fun because I really care how it turns out.

I care if you like it; I care if it's invigorating to you; I want you to love it so much that you do the running man on the roof while no one is watching. (Though someone will totally see that and put it on YouTube.)

  • Edwards Pension Services Logo for Mike Edwards


    Mike needed a logo for his newly-launched company, Edwards Pension Services, Inc. He brought in a font and design he liked, then we worked on it together. The end result is clean, polished, and portrays the superhero professionalism we all look for in someone you're going to let handle all your moo-lah.

    When Mike described the project afterward, he said, "Melanie took into account what I wanted and used it, but then tweaked it to make it better in ways that I wouldn’t have known how to do or anticipated."

    I love it when it works that way. :)


    Edwards Pension Services Logo Edwards Pension Services Logo Edwards Pension Services Logo
  • Reams Photo Logo for Amy Reams


    Reams Photo was about to jump into the world of a-mazing photography, and Amy needed a brand identity that really *felt* like she and her husband Paul. I'll let her tell you about it in her own words:

    "Melanie created a logo I love. It’s been 8 years and it’s still really relevant. It’s been translatable from what our website used to look like to what it looks like now—it was able to modernize without actually changing. I gave Melanie very non-tangible inspiration and she translated very emotional abstract inspiration into a very tangible image."

    Yay :)


    Reams Photo Logo Reams Photo Logo Reams Photo Logo
  • FiveUp Full Package for The World


    One winter day, I got the idea to build something that sends people happy messages every day. For fun. In the name of Awesomeness. Many, many moons later, FiveUp was born. I had my fingers in every aspect of this project from logo design, to copy editing, to front- and back-end development. It's my little furry pet, and I love it.


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  • Whole Package Branding for Hope Lives


    This entire project was a labor of love. It was medical fundraising project for a family with big, big, unbelievably unfair needs. We had an amazing team pulling for our friends, and I had the great pleasure of developing a brand to rally around. Eventually, we used that brand, a boatload of email campaigns, the GIVE WordPress plugin, and a relentless community to get ALL the funds they needed. It was incredible. Hope always lives.


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  • Those Kids are Our Kids package for Justin Phillips


    Justin Phillips is a rock star educator who needed a logo and website that would help him bring his knowledge and passion to the masses—especially his belief that there are no "those kids"; no other kids; just kids we should all care about. Together we whipped up a neat and fun logo, and got him set up with a custom WordPress site that allows him to keep content flowing without any fuss.

    Visit Those Kids Are Our Kids


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Melanie Crutchfield Consulting
Let's do something awesome.

Every project's an adventure, and yours is waiting. Drop me a line and let's start something cool.

Doer of things, dreamer of dreams

I’m an obsessive learner. I drink far too much coffee. I think being creative is about the best thing you can do with your time, which is why I do what I do.

I have a background in Fine Art Photographic Printing, and I’ve had the pleasure of collaborating with some off-the-charts talented photographers. Creative teamwork: it’s awesome.

These days I work with several cool tech tools like Python, Django, WordPress, Adobe Illustrator, Adobe Photoshop and my trusty Bamboo Pen and Touch tablet.

Recently I developed, coded, and launched FiveUp, a service that sends you random happy texts throughout your day.
Creativity + happiness = win.

I believe in hope, kindness, Ben and Jerry’s Salted Carmel Core ice cream, and spunk. And you. Let’s do something fun.